Dental Shop Professional Teeth Whitening

Sourire Concept, LTD better known as Sourire Concept is a company specializing in the wholesale and retail sale of aesthetic products and materials for beauty salons, SPAs and hair salons. Founded by Nasserallah Berkoun in 2017 in Algeria, then expanded to the United States in 2019 and the United Kingdom in 2025, the company stands out for its expertise in the field of professional teeth whitening as well as in the distribution of high-end aesthetic solutions. It also operates through its online store, sourireconcept.fr/en, accessible to an international clientele.

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Products and services

Sourire Concept offers a full range of products and services, including:

• Teeth whitening gels based on up to 40% hydrogen peroxide, formulated in-house according to standards of stability and effectiveness.

• Professional teeth whitening equipment (LED lamps, complete kits, gum protection, etc.).

• Complementary aesthetic products for face and body care, designed for the needs of beauty professionals.

• Professional teeth whitening training, available in person, video conferencing or video formats, including starter kits for up to 15 clients.

• Tailor-made digital solutions, including web development, e-commerce support and digital marketing strategies for beauty centers.

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Online shop

The official platform sourireconcept.fr/en/services-personnalises-dropshipping allows professionals to:

• Order in bulk with advantageous terms,

• Follow new products in real time,

• Access exclusive tutorials and technical documents,

• Benefit from international logistics with storage in Europe and the United States.

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Innovation & Vision

Driven by the technological vision of its founder, who is also a web developer and expert in artificial intelligence, Sourire Concept integrates innovative solutions such as:

• Bleaching results simulators,

• Automated online diagnostics,

• CRM modules for beauty centers,

• Intelligent interfaces for order management and customer relations.

The company aims to become a leading player in technologies applied to dental aesthetics and professional care.

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Markets and customers

Present mainly in Europe (France, Belgium) and North America via logistics partnerships in the United States, Sourire Concept serves:

• Aesthetic centers,

• Beauty salons,

• Self-employed and self-employed practitioners in the start-up phase,

• Specialist distributors.

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Quality commitment

All products distributed comply with European regulations and are subject to rigorous laboratory testing. Sourire Concept is committed to providing:

• Stable and safe formulas,

• Visible results,

• A smooth, secure, and professional user experience.